Privacy Policy – Pick The Wheel Website & Mobile Games

Effective date: November 10, 2026
Last updated: November 10, 2026

This Privacy Policy explains what information Pick The Wheel collects, why we collect it, who we share it with and the choices you have. We’ve tried to keep it short and in plain English. If anything is unclear, email us at [email protected].

Who we are
What this policy covers
Information we collect
How we use information
Legal bases for using information
Third-party services
Advertising and tracking
Cookies on our website
Children’s privacy
Purchases
When we share information
How long we keep information
Deleting your information
Security
International transfers
Your privacy rights
Do Not Track
Changes to this policy
Contact us

1. Who we are

Pick The Wheel (“we”, “us”, “our”) is based in Hong Kong. We run the website pickthewheel.com and publish the Pick The Wheel mobile games. For anything about privacy, contact us at [email protected].

2. What this policy covers

This policy applies to:

our website, pickthewheel.com, including its wheels, generators and browser games; and
the mobile games we publish under the name Pick The Wheel on the Apple App Store and Google Play (together with the website, the “Services”).

It does not cover third-party websites, apps or services that we link to. Those have their own privacy policies.

3. Information we collect

Our games do not require you to create an account or log in, and they do not ask for access to your camera, photos, contacts or precise location. We collect only a limited amount of information.

Information you give us

Support and feedback. If you email us, we receive your email address, your message and anything you choose to attach, such as a screenshot or device details.

Information collected automatically

When you use the Services, we and our service providers may automatically collect:

Device information: device model, operating system and version, app version, browser type, language and similar technical details.
Network information: IP address and an approximate location (such as country or city) worked out from it. We do not collect precise GPS location.
Usage and gameplay information: pages or screens viewed, features used, game sessions, levels or rounds played and similar events.
Crash and performance information: crash reports, error logs and performance data that help us fix problems.
Advertising information: in games or pages that show ads, your device’s advertising identifier (where your settings allow it) and information about the ads shown to you and whether you interacted with them.
Cookies and similar technologies on our website (see Cookies on our website).

Game progress and settings in our mobile games are generally stored on your device.

4. How we use information

We use information to:

run the Services and make our games and wheels work;
understand how people use the Services so we can improve them and decide what to build next;
find and fix crashes, bugs and performance problems;
answer your emails and support requests;
show ads that help keep our games free, and measure how those ads perform;
keep the Services secure and prevent fraud, abuse or misuse; and
meet our legal obligations.

We do not sell your personal information, and we do not use it for purposes that are unrelated to those listed here without telling you first.

5. Legal bases for using information

If you are in the European Economic Area (EEA), the United Kingdom or another place with similar laws, we rely on these legal bases:

Providing the Services you ask for, such as running a game or answering your email.
Legitimate interests in keeping the Services working, secure and improving, and in non-personalised advertising, balanced against your rights.
Consent where the law requires it, for example for personalised advertising and non-essential cookies. You can withdraw consent at any time.
Legal obligations, where we must keep or disclose information by law.

6. Third-party services

We use trusted third-party services to help run the Services. They may collect or receive the information described above, and they handle it under their own privacy policies.

In our mobile games

Our games may include software development kits (SDKs) from third parties for:

Advertising: to show and measure ads in games that include them;
Analytics: to understand how the games are used;
Crash reporting: to find and fix technical problems; and
In-app purchases: handled through Apple’s App Store and Google Play billing.

The data each game collects is also shown on its App Store and Google Play listing.

On our website

Google AdSense shows ads on the website. Google and its partners may use cookies to show ads based on your visits to this and other websites. Learn more in how Google uses information from sites that use its services and the Google Privacy Policy.
Google Analytics helps us understand how visitors use the website. You can opt out with the Google Analytics opt-out browser add-on.
Cloudflare protects and speeds up the website and may process IP addresses and technical data for security. See the Cloudflare Privacy Policy.
Stripe processes payments if you choose to buy a license on the website. We do not receive your full card details. See the Stripe Privacy Policy.
Web hosting: our website servers are hosted in the United States.

7. Advertising and tracking

Some of our games, and our website, show ads. This is how we keep them free.

Personalised and non-personalised ads. Personalised ads are chosen based on information such as your advertising identifier and activity. Non-personalised ads are based on general context, such as the game being played or your approximate location, rather than your profile.
iPhone and iPad. We will only track you across other companies’ apps and websites, as Apple defines tracking, if you allow it through Apple’s App Tracking Transparency prompt. If you choose “Ask App Not to Track”, you will see non-personalised ads. You can change this at any time in Settings > Privacy & Security > Tracking.
Android. You can reset or delete your advertising ID, or opt out of personalised ads, in your device settings (usually Settings > Privacy > Ads or Settings > Google > Ads).
EEA and UK users. Where required, we or our advertising partners will ask for your consent before showing personalised ads.
Website. You can manage personalised Google ads at My Ad Center, and learn about other opt-outs at aboutads.info and youronlinechoices.eu.
Children. We do not show personalised ads to users we know, or have reason to believe, are children. See Children’s privacy.

8. Cookies on our website

Cookies are small files stored by your browser. Our website and the services above use them to:

keep the site secure and working (for example, Cloudflare security cookies);
measure how the site is used (Google Analytics); and
show and measure ads (Google AdSense and its partners).

Site administrators who log in also receive standard WordPress login cookies. You can block or delete cookies in your browser settings, but some parts of the site may not work properly. Our mobile games use device identifiers and SDK storage rather than browser cookies.

9. Children’s privacy

Our games and website are made for a general audience, and children can play them too. We take extra care with children’s information:

We do not ask children for personal information such as their name, email address, phone number or photos in order to play.
We do not knowingly collect personal information from children under 13 (or the minimum age in their country, such as 16 in some EEA countries), beyond the limited technical information needed to run the game, keep it secure and show non-personalised ads, as allowed by laws such as the US Children’s Online Privacy Protection Act (COPPA) and the GDPR.
Where a game may be played by children, we set up our advertising and analytics services to treat that use as child-directed where required. This means ads are non-personalised, and the advertising identifier is not used for personalised advertising or tracking.
Children should ask a parent or guardian before emailing us.

If you are a parent or guardian and believe your child has given us personal information, email [email protected]. We will delete it.

10. Purchases

In-app purchases in our mobile games are processed by Apple (App Store) or Google (Google Play). We do not receive your full payment card details. We may receive limited information to confirm a purchase, such as a transaction ID and the item bought. Your purchase is also covered by Apple’s or Google’s own privacy policy and terms. Website license payments are handled by Stripe, as described above.

We do not sell your personal information. We share information only:

with the service providers described in this policy, so they can provide their services;
when you ask us to, or give your consent;
when the law requires it, such as in response to a valid legal request from authorities;
to protect the safety, rights or property of our users, the public or ourselves, or to prevent fraud or abuse; or
if our business or games are sold, merged or transferred. In that case this policy, or one at least as protective, will continue to apply.

12. How long we keep information

We keep information only as long as we need it for the purposes in this policy:

Support emails: as long as needed to deal with your request, then for a reasonable period for our records unless you ask us to delete them sooner.
Analytics data: according to the retention settings of our analytics providers, after which it is deleted or aggregated.
Crash and diagnostic data: as long as needed to find and fix problems, in line with our providers’ retention periods.
Advertising data: held by our advertising partners under their own retention policies.
Purchase records: as long as needed for accounting, tax, fraud prevention and legal reasons.
Information on your device, such as game progress and settings: stays on your device until you delete the game or clear its data.

13. Deleting your information

Our games do not have user accounts, so there is no account to delete. You can still ask us to delete personal information we hold about you, such as your support emails. Email [email protected] with the subject “Data deletion request” and tell us which game or service you used. Where possible, include your device’s advertising ID or other details that help us find the data. We will handle your request within the time required by law, and we may keep information we must keep for legal reasons.

Uninstalling a game stops it from collecting any more information and removes the data stored on your device. Uninstalling does not by itself delete information already sent to us or our service providers. Email us if you want that deleted too. You can also reset your advertising ID in your device settings.

14. Security

We use reasonable technical and organisational measures to protect information. These include encrypted connections (HTTPS) on our website and limiting who can access data. No method of sending or storing data is completely secure, so we cannot guarantee absolute security. If a data breach affects you, we will notify you and the authorities where the law requires.

15. International transfers

We are based in Hong Kong, our website is hosted in the United States, and our service providers may process information in other countries. Data protection laws in those countries may differ from those where you live. Where required by law, we rely on appropriate safeguards for these transfers, such as standard contractual clauses offered by our providers.

16. Your privacy rights

Depending on where you live, you may have the right to:

ask for a copy of the personal information we hold about you;
ask us to correct information that is wrong;
ask us to delete your information;
object to, or ask us to limit, how we use your information;
receive your information in a portable format;
withdraw consent you gave earlier, for example for personalised ads; and
complain to your local data protection authority.

EEA and UK: you have the rights above under the GDPR and UK GDPR.

California and other US states: you may have the right to know what personal information we collect, to ask for it to be deleted or corrected, and to opt out of the “sale” or “sharing” of personal information for targeted advertising. We do not sell personal information for money. To opt out of personalised advertising, use the device and website settings described in Advertising and tracking, or email us. We will not treat you differently for using your rights.

Hong Kong: under the Personal Data (Privacy) Ordinance you may ask to access and correct your personal data.

To make a request, email [email protected]. We may need to confirm your request before acting on it. Because we do not have accounts, we may ask for details that help us find your data, such as your advertising ID.

17. Do Not Track

Some browsers send a “Do Not Track” signal. There is no common standard for how websites should respond, so our website does not currently respond to these signals. You can still use the cookie, ad and device settings described in this policy.

18. Changes to this policy

We may update this policy when our Services, the services we use or the law change. We will update the “Last updated” date at the top of this page. If the changes are significant, we will give more notice where the law requires, for example in the game or on our website.